Counterfactual thinking — reflecting on how one’s views could be different if they had grown up in different circumstances — works better to get people to be more understanding of opposing opinions. When working with gun control and gun rights advocates, Adam Grant told the former to imagine growing up in a hunting family, or growing up in Columbine for the latter. It helped both groups to have drastically lower animosity towards the other side. Read full article here
Economics
Show off that you’re a small company
This article shows that size matters when it comes to choosing products – but it matters in different ways. If your product is low-tech, people will judge it as higher quality if it’s from a small company. If your product is high-tech, people will judge it as higher quality if it’s from a big company. So, when it comes to marketing your product, consider how your company size fits with the type of product you’re offering. Read full article here