Your readers’ attention is like a toddler in a tiara—short and fragile. When writing, it is important to write for your audience, not yourself. Techniques such as keeping your paragraphs short and concise, adding visual impact to text (such as bolding parts of it), and remembering that less is more are key to getting as much information out as possible and keeping readers interested in your writing. Longer discussions and too much terminology are the main repellants for most readers’ attention and interest in articles. Read full article here
Research
Improving media literacy could boost trust towards the news, IMPRESS report suggests
The UK media is regulated by the likes of IPSO and Ofcom. The report by press regulator IMPRESS highlights the link between low levels of media literacy and trust in the news. The study found that three quarters of those who did not know if journalists were regulated did not trust the news. It suggests that improving media literacy is one way to stem the erosion of trust, and shows that audiences have an appetite for information on news processes. Stakeholders need to collaborate in order to rebuild trust in the news, and independent media is well placed to do this. Read full article here
Merv
February 1, 2023
