Yes, Your Company Can Trademark A Color

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Tiffany Blue, T-Mobile Magenta, UPS Pullman Brown. Those are three colours that have been trademarked by their respective companies; you can’t use them for your business! How can one even trademark a colour? Well, one of the most important things you have to prove to the courts is that a specific colour is (or will be) integral to your branding. People have to associate the colour with your product or service, and only yours; General Mills failed to trademark yellow for Cheerios because many cereal brands used that yellow. Read full article here

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The Priest in the Arena

The phrase “man in the arena” has been popularized in recent years, but a lesser known, more dangerous archetype is the “priest in the arena”. This figure is responsible for a process called theocratic capture, where an institution surrenders to a cult demanding unaccountable authority, fueled by claims to privileged knowledge. These cults often target powerful institutions and attempt to monopolize conversations with scaremongering tactics and hostile treatment of allies. It is important to identify and stop theocratic capture before it can gain control. Read full article here


Maps Distort How We See the World

Maps have a major impact on how we perceive the world, as they often distort reality. One example is the Mercator projection, which can make countries closer to the equator appear smaller than they actually are. Africa is an especially stark example, as it’s much larger than it appears on a map. This distortion can lead to a poor intuition for comparative region sizes, with Brazil being the most short-changed. It’s even big enough that its northernmost point is closer to Canada than its southernmost point! While international maps are chosen for good reasons, they can be deceitful. Read full article here

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