Why The Meat Paradox Causes Cognitive Dissonance For Millions Of People

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Disengagement is the use of mental tricks to feel less uncomfortable when confronted with cognitive dissonance. Those confronted with the “meat paradox” — eating meat while claiming to love animals — sometimes employ direct disengagement tactics where they actively justify their meat consumption. Some of these tactics include claiming that animals cannot feel pain, that they don’t possess intelligence or sentience, and calling meat consumption “normal, natural, necessary, or nice.” Read full article here

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