Why Brands Want To Make NFTs Useful, Rather Than Profitable

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Although NFTs are known more for being obscenely expensive, one-of-a-king digital products, companies are looking to use non-fungible tokens to build brand loyalty. How? Think of it as an extended loyalty program. For example, three Colorado breweries have given beer-loving fans exclusive access to tours if customers pony up the money for an NFT. Having one of their NFTs also gives beer fans access to exclusive beer releases and certifications for limited-release editions of beer, which are great incentives for die-hard beer lovers. Read full article here

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‘Ghostly’ neutrinos provide new path to study protons

In groundbreaking research, an international collaboration of scientists from the University of Rochester have used a beam of neutrinos to measure the size and shape of the protons that make up the nuclei of atoms. This feat, once thought impossible, provides scientists with a new way of looking at the small components of an atom’s nucleus and opens up a wealth of new information about the structure of an atom’s nucleus and the dynamics of the forces that affect neutrino interactions. The researchers solved the challenge of harnessing neutrinos in large numbers by using a neutrino detector containing a target of both hydrogen and carbon atoms, and over nine years of data collection at Fermilab’s accelerator. Read full article here

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How Google Can Earn Our Trust

Google and YouTube’s enthusiasm for podcasting has cooled off in recent times. Bryan Barletta, speaking at Frequency’s CEO Pete Jimison’s event, will discuss how podcast networks can automate their vetting process in order to gain speed, efficiency, and scale their network. Despite holding fourth place in podcast downloads, Google Podcasts lacks any way to generate revenue, and Google is pushing for podcasters to upload content directly to YouTube instead. This one-sided relationship does not benefit the podcast industry, and new features such as RSS ingestion, measurement, and audio ads are needed for YouTube Podcasts to be beneficial to both sides. Read full article here

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