“[People] who haven’t been able to travel can have a bit of an experience at Coachella[.]” For Coachella 2022, Absolut ran a rather unique campaign; besides providing tents at Coachella, they also had a metaverse equivalent on Decentraland. Although Absolut says it will be doubling down on media and marketing going forward, the dual in-person and metaverse experience (the latter dubbed “Absolut Land”) marks the company’s return to experimental marketing, which they had put on hold after the pandemic hit. Read full article here
Health
Electrical Muscle Stimulation Takes The Work Out Of Your Workouts
Growing stronger and losing weight without putting in the effort seems like a fairytale, right? Electrical muscle stimulation might make the dream come true. During EMS, a full-body suit sends out electric charges that stimulate your muscles as if you’ve actually worked out. Older people, in particular, are reaping the benefits. Since they can’t do traditional strength training anymore, EMS is a viable alternative that keeps them healthy and strong. Some evidence suggests that the benefits go beyond strength training; EMS seems to promote cell growth and slow down the ageing process! Read full article here
Merv
August 12, 2022
