In times of recession, companies are looking for ways to cut costs, but instead of slashing their marketing budgets, they should be considering earned and owned media strategies. These are much more affordable alternatives and can be extremely effective – earning a company trust and loyalty from customers, which is essential to their survival. With the right amount of effort, earned and owned media can be an invaluable tool for companies looking to stay in the public eye. Read full article here
Culture
The Priest in the Arena
The phrase “man in the arena” has been popularized in recent years, but a lesser known, more dangerous archetype is the “priest in the arena”. This figure is responsible for a process called theocratic capture, where an institution surrenders to a cult demanding unaccountable authority, fueled by claims to privileged knowledge. These cults often target powerful institutions and attempt to monopolize conversations with scaremongering tactics and hostile treatment of allies. It is important to identify and stop theocratic capture before it can gain control. Read full article here
Merv
May 29, 2023
