What’s the deal with fictional influencers?

TikTok has birthed an increase in completely fictional personas. FourFront, who have so far constructed 22 characters, with scripts crafted by a team of writers and the videos performed by actors, are the focus of this article. Their intentions, thankfully, aren’t malicious; instead, the company wants to develop TikTok as a new form of storytelling, and a new medium for scriptwriters to practice on. Read full article here

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