Despite being mentioned often in marketing, the term “big idea” is quite vague. To unify the industry meaning of a “big idea”, Alex Murrell created three criteria that an idea must hit before it can be considered a big idea. One of these is that big ideas transcend time. Big ideas are long lasting, seemingly aging in reverse as they can be built upon by marketers decades after they were first conceptualised. You’ll know you have a big idea when people salivate at the thought of working with that concept. Read full article here
Societal Issues
To curb drug deaths, communities turn to Reddit, texts and wastewater
With drug overdose deaths on the rise, authorities are attempting to curb the epidemic by tracking and sharing information in real time. In one unique effort, a nonprofit in New York City is using drug-testing equipment and stamping or marking habits of dealers to identify drug batches that may endanger users. Other approaches are also being used, such as monitoring drug-related chatter on Reddit and analyzing local wastewater for opioid and other drug levels. With the combination of these efforts, researchers hope to put a dent in the opioid crisis and reduce overdose deaths. Read full article here
Merv
June 1, 2023
