What if Performance Advertising is Just an Analytics Scam?

Share This Post

Do Facebook and Google’s targeted advertisements really yield results, or are they simply a case of misattribution? Rand Fishkin poses this question in light of various companies’ discoveries that reducing their ad spend didn’t affect sales. He posits that ad networks don’t impact spending behaviour as much as they claim to because they advertise to users that were planning on purchasing the product anyway; however, the fact that people engage with the ads before buying misattributed the sale to the ad. Read full article here

More To Explore


The First Solar-Powered Car Comes at a Hot Price

The Lightyear O is a revolutionary electric car powered by the sun. Developed by a Dutch startup, the four-door sedan has over 50 square feet of solar panels on its roof and hood, generating up to 43 miles of energy a day. With production now underway in Finland, the car does come with a hefty price tag at $262,000, but the company hopes to introduce a more affordable version, the Lightyear 2, by 2025. Read full article here


Magneto Protein Could Help Magnets Control Brain Circuitry

This groundbreaking research by scientists at the University of Virginia has demonstrated a novel way to control the nervous systems of zebrafish and mice using magnets. This method, called magnetogenetics, involves inserting genetic constructs into neurons to make them sensitive to magnetic fields, providing a more precise and non-invasive way to control and manipulate neural circuits than traditional methods. This could one day revolutionize the treatment of brain disorders in humans. Read full article here

Do You want to embrace intellectual freedom and join our premium users?


The occasional email full of conversation-worthy content