Do Facebook and Google’s targeted advertisements really yield results, or are they simply a case of misattribution? Rand Fishkin poses this question in light of various companies’ discoveries that reducing their ad spend didn’t affect sales. He posits that ad networks don’t impact spending behaviour as much as they claim to because they advertise to users that were planning on purchasing the product anyway; however, the fact that people engage with the ads before buying misattributed the sale to the ad. Read full article here
Technology
The First Solar-Powered Car Comes at a Hot Price
The Lightyear O is a revolutionary electric car powered by the sun. Developed by a Dutch startup, the four-door sedan has over 50 square feet of solar panels on its roof and hood, generating up to 43 miles of energy a day. With production now underway in Finland, the car does come with a hefty price tag at $262,000, but the company hopes to introduce a more affordable version, the Lightyear 2, by 2025. Read full article here
Merv
January 27, 2023
