Want To Reach Skeptics? Researchers Suggest Leaving The Term “Climate Change” Out Of Some News Coverage

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It’s a bit sad, but terms like “climate change” are highly polarising and politicised today. Any mention of it immediately turns sceptics off from reading news about this global problem. Researchers have found that news articles about climate change and its effects are more effective if they don’t include the words “climate change” or “global warming”. Why? Because sceptics feel like including those terms are trying to persuade or manipulate readers into agreeing with a “political” stance that they (or their politcal party) don’t believe in. Read full article here

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