Walmart Made $2.1 Billion In Advertising Last Year

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Walmart is a behemoth of a retailer, boasting 230 million customers across digital and physical properties globally. Because of its large customer base, it is ripe with consumer data, like spending habits and demographics, that can be sold to advertising companies. One way it gathers this data is by mapping purchases to debit and credit card numbers using an anonymised ID. It works with data brokers to scrape even more information from its users and then segments them into groups that advertisers want to target. Read full article here

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