Unsold Television Pilots: Really Expensive Failures

Getting a new TV series to air is expensive, so for decades, CBS aired its failed pilots on its Summer Playhouse anthology series to recoup their losses and test the waters. Viewers could call one of two numbers to give their opinion on the show. But this presented a problem: it was mostly people who liked what they saw that called the pay number, so the reviews were disproportionately positive, making the organisers doubt their decision-making process. Read full article here


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