The Science Of Startup Valuation

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Like cooking, determining the value of a startup is much more scientific than it lets on. Startup valuation has two parts: potential and ambition. Potential is qualitative, determined by things that can’t be measured in numbers, like the founders and where they’re operating. Think of them as ingredients. Ambition, on the other hand, is more quantitative, focusing on the financial aspects of a startup. In the cooking analogy, that’s the recipe steps—the process. So the most successful startups are those with savvy founders (ingredients) plus sound finances (processes). Read full article here

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