Like cooking, determining the value of a startup is much more scientific than it lets on. Startup valuation has two parts: potential and ambition. Potential is qualitative, determined by things that can’t be measured in numbers, like the founders and where they’re operating. Think of them as ingredients. Ambition, on the other hand, is more quantitative, focusing on the financial aspects of a startup. In the cooking analogy, that’s the recipe steps—the process. So the most successful startups are those with savvy founders (ingredients) plus sound finances (processes). Read full article here
Economics
Show off that you’re a small company
This article shows that size matters when it comes to choosing products – but it matters in different ways. If your product is low-tech, people will judge it as higher quality if it’s from a small company. If your product is high-tech, people will judge it as higher quality if it’s from a big company. So, when it comes to marketing your product, consider how your company size fits with the type of product you’re offering. Read full article here