The rise of the one-person unicorn

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Today’s tech startups are evolving to be smaller, more specific, personally funded, yet highly profitable. Companies such as Headlime, ConvertKit, Fathom, and Transistor are hyperspecific in scope and small in scale; all of them regularly hit six to seven figure revenues every year with only a handful of people. Their specificity makes it easier for them to finetune their products ー making them very good at what they do ー and to carve out a niche for themselves.
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