The Relationship Economy

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Mondragón is what’s called a “Game B” business, which fosters relationships and aims to make all parties benefit from its actions. All of its 30,000 cooperative members own Mondragón, and Mondragón supports them; apart from giving back half of cooperative profits back to its members, it also funds member startups until they succeed. And it seems that love truly wins, as this business built on love is one of Spain’s top performing companies in both profit and productivity.
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