The real-world impact of keyword stuffing in Google My Business

It seems that ‘playing the system’ and rebranding your business to include keywords to rank higher on Google may be a prime example of Game Theory. Colan Nielsen explains that while a business will rank higher in search results by adding keywords, there’s no benefit when everyone else does the same; once everyone rebrands to include the same keywords, the keywords’ ranking power becomes less useful, and you’re left with a brand name that might not imprint on customers’ minds, causing you to potentially lose business. Read full article here


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