Hallyu, or South Korean pop culture, has firmly established itself as a near global phenomenon. First becoming popular among Korea’s neighbours in East and Southeast Asia, Korean culture has now made its way into the Oxford English Dictionary: almost 30 Korean words were added to the OED in September 2021. While most are food and entertainment-related, there are also cultural phenomena such as “skinship” — the close physical contact between family, lovers, or friends that strengthens emotional bonds. Read full article here
