The New Politics Of Oil Abundance

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Shockingly, climate change isn’t the main reason people oppose the boom in “tight” oil (or shale oil) production; instead, local communities are fighting against it for fear of the impact of drilling. Modern drilling is noisy and can drive down the value of people’s homes, which homeowners are particularly sensitive about because the home is the most valuable asset for many American families. Aside from that, many fear that drilling will invite more public spending on infrastructure that could affect their homes. Read full article here

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Billboards, Mailers And Guerilla Tactics: How Old-School Marketing Is Making A Comeback

Billboards make a lasting impact on the general public, more than most digital advertising options. As a result, they’re making a comeback! One company has gone beyond returning to the tried-and-tested marketing medium. Blip blends the impact of a billboard with the digital age. It shows a rotating selection of ads in major cities through their large displays. Best of all, companies can see an estimated impact before they commit; Blip calculates the estimated impressions based on the ad’s frequency, length, and crowd size. Read full article here

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