The New Neurasthenia

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Burnout has been used to describe situations that go beyond its clinical criteria, becoming one of the hottest buzzwords of our times. Jonathan Malesic posits that we’re seeing more people getting burnt out because of the mismatch between the ideals of work and reality; idealised as purposeful, work is instead unfulfilling for many workers. But no one uses the term more than “affluent professionals who fetishise overwork” who have little experience with the exploitative realities of work, which has skyrocketed the relevance of the term. Read full article here

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Business

Billboards, Mailers And Guerilla Tactics: How Old-School Marketing Is Making A Comeback

Billboards make a lasting impact on the general public, more than most digital advertising options. As a result, they’re making a comeback! One company has gone beyond returning to the tried-and-tested marketing medium. Blip blends the impact of a billboard with the digital age. It shows a rotating selection of ads in major cities through their large displays. Best of all, companies can see an estimated impact before they commit; Blip calculates the estimated impressions based on the ad’s frequency, length, and crowd size. Read full article here

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