The Momentum Canyon: From Traction to Growth

Why do many startups fail to become big, iconic companies? Apparently, it’s because they aren’t able to cross the “momentum canyon” — the point that separates traction from growth. Startups will find that the strategies that spurred on traction and interest in their companies suddenly no longer work. One of the biggest mistakes they seem to make is combining together many little strategies and trying to scale them up when they should’ve instead shifted gears towards one or two bigger growth strategies moving forward. Read full article here

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