The man who didn’t invent Flamin’ Hot Cheetos

It turns out that the viral underdog story surrounding the creation of Flamin’ Hot Cheetos was a sham. A never-before-seen internal investigation by Frito-Lay puts the test market release of the iconic snack a full year before the time Montañez claimed to have pitched the idea directly to high-level executives as a janitor. It’s not the only discrepancy in his story; internal documents reveal that he had been promoted at the time he claimed he was still a janitor.
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