It turns out that the viral underdog story surrounding the creation of Flamin’ Hot Cheetos was a sham. A never-before-seen internal investigation by Frito-Lay puts the test market release of the iconic snack a full year before the time Montañez claimed to have pitched the idea directly to high-level executives as a janitor. It’s not the only discrepancy in his story; internal documents reveal that he had been promoted at the time he claimed he was still a janitor.
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Societal Issues
To curb drug deaths, communities turn to Reddit, texts and wastewater
With drug overdose deaths on the rise, authorities are attempting to curb the epidemic by tracking and sharing information in real time. In one unique effort, a nonprofit in New York City is using drug-testing equipment and stamping or marking habits of dealers to identify drug batches that may endanger users. Other approaches are also being used, such as monitoring drug-related chatter on Reddit and analyzing local wastewater for opioid and other drug levels. With the combination of these efforts, researchers hope to put a dent in the opioid crisis and reduce overdose deaths. Read full article here