When was the last time you clicked on an advertisement? If you can’t remember, then that’s probably the “Law of Shitty Clickthroughs” at play. Coined by Andrew Chen, he describes it as the phenomenon where internet advertisements become less affective over time. One of the main drivers for this phenomenon, he says, is novelty; while advertisements that use novel methods may enjoy a high clickthrough rate in their infancy, users quickly become immune to their charms as the novelty wears off after being exposed to it more and more. Read full article here
Technology
The First Solar-Powered Car Comes at a Hot Price
The Lightyear O is a revolutionary electric car powered by the sun. Developed by a Dutch startup, the four-door sedan has over 50 square feet of solar panels on its roof and hood, generating up to 43 miles of energy a day. With production now underway in Finland, the car does come with a hefty price tag at $262,000, but the company hopes to introduce a more affordable version, the Lightyear 2, by 2025. Read full article here
Merv
January 27, 2023
