“…[T]he impulse to quickly categorize individuals into brand affiliations is very strong.” Influencers and celebrities seem to be expected to be monolithic and unchanging, especially on social media. There’s no time for nuance, Charlie Warzel suggests, because they’re not seen as individuals anymore, but as brands. So, when questionable actions come to light, their fans see this as an affront to the one-dimensional image they’ve cultivated in their minds, which makes them quick to turn against their idols.
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Kai Cheng’s professor had a brilliant scheme. In his first lecture, he promised that each lecture would feature a “Lie of the Day”. But why? It made his students more attentive and analytical, poring over every detail of his lecture and making sense of why things were true. It was such a powerful teaching method that his students digested his most technical lectures quite easily because they tried so hard to catch his lie. The kicker? There was no lie in that first lecture; he had lied about that too! Read full article here