“…88% of digital ad clicks are fake.” The complexity of the digital advertising industry makes it a lucrative target for fraud, says Scott Galloway. Despite publishers’ promises, many ads don’t make it to actual human eyes, and those that do are likely to be irrelevant (and therefore ineffective) to the audience. Newsweek Media Group, among other businesses, has been found to inflate their ads’ performance by compromising their fraud-detection system to generate more bot traffic to its sites, raking in more money from unsuspecting companies looking to advertise. Read full article here
Technology
The First Solar-Powered Car Comes at a Hot Price
The Lightyear O is a revolutionary electric car powered by the sun. Developed by a Dutch startup, the four-door sedan has over 50 square feet of solar panels on its roof and hood, generating up to 43 miles of energy a day. With production now underway in Finland, the car does come with a hefty price tag at $262,000, but the company hopes to introduce a more affordable version, the Lightyear 2, by 2025. Read full article here
Merv
January 27, 2023
