The Imminent Collapse of Digital Advertising

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“…88% of digital ad clicks are fake.” The complexity of the digital advertising industry makes it a lucrative target for fraud, says Scott Galloway. Despite publishers’ promises, many ads don’t make it to actual human eyes, and those that do are likely to be irrelevant (and therefore ineffective) to the audience. Newsweek Media Group, among other businesses, has been found to inflate their ads’ performance by compromising their fraud-detection system to generate more bot traffic to its sites, raking in more money from unsuspecting companies looking to advertise. Read full article here

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