The History of the Frappuccino

“Turning down Frappuccino was the best mistake I never made.” After losing customers to smaller coffee shops who offered cold coffee drinks, several California Starbucks partners embarked on their own experiment to create a blended cold drink that could stand up to their competitors. Despite his initial reluctance — fearing that this new drink would “dilute the integrity of what [Starbucks] stood for — leader Howard Schultz let his partners in California continue their experiment, giving birth to the company’s most popular product to date. Read full article here

FASCINATING READS, SUMMARISED

The occasional email full of conversation-worthy content