“Turning down Frappuccino was the best mistake I never made.” After losing customers to smaller coffee shops who offered cold coffee drinks, several California Starbucks partners embarked on their own experiment to create a blended cold drink that could stand up to their competitors. Despite his initial reluctance — fearing that this new drink would “dilute the integrity of what [Starbucks] stood for — leader Howard Schultz let his partners in California continue their experiment, giving birth to the company’s most popular product to date. Read full article here
