The Great Distractor

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BJ Fogg’s “Captology,” or “the study of computers as persuasive technologies,” is the principle that technology can change or influence people’s behaviour. An example of captology at work is Instagram, which uses likes and comments as social rewards for generating and dictating engagement. But aside from the social rewards, users are subtly nudged to keep using Instagram because it makes them feel like artists. With various filters and effects at their fingertips, users can express their creativity and feel good about it even before they post their photos. Read full article here

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Happiness Is Two Scales

It’s put forth that happiness and unhappiness should be viewed as two different ‘scales’, not either end of one scale. For instance, if you’re not satisfied with your life, try to identify the root problem: do you not have enough happiness, or are you just unhappy? Depending on your answer to the question, the solutions may differ. Read full article here

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