The golden ratio: An ancient Greek formula could be responsible for most hit musicals

The golden ratio is an ancient Greek formula that has been observed to appear in many aesthetically pleasing things, both natural and man-made. Although it has been invoked by creatives throughout time, it’s only recently been observed to benefit musicals as well; an analysis shows that hit musicals had their story beats laid out close to many golden ratio points, and that those with story beats less aligned to these points had shorter runs in the box office. Read full article here

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