Does efficient mean effective? Alex Murrell makes the case that efficiency in advertising is overrated and that mass media can still hold its own in advertising. Touted as “wasteful” because it’s ignored, mass media is put forth as more persuasive precisely because it’s ignored. Why? Because our brains are engaged elsewhere, we don’t even bother creating counterarguments against ads; they’re perceived more as a nuisance than a threat, so our cognitive defences aren’t triggered. So despite being ignored, many ads worm themselves into our long-term memories. Read full article here
Technology
The First Solar-Powered Car Comes at a Hot Price
The Lightyear O is a revolutionary electric car powered by the sun. Developed by a Dutch startup, the four-door sedan has over 50 square feet of solar panels on its roof and hood, generating up to 43 miles of energy a day. With production now underway in Finland, the car does come with a hefty price tag at $262,000, but the company hopes to introduce a more affordable version, the Lightyear 2, by 2025. Read full article here
Merv
January 27, 2023
