The economics of movie product placements

Do a few seconds of brand exposure in a film really help bolster sales? It turns out that they do, and most of the time it’s at no cost to the brand; for example, Reese’s enjoyed a 65% spike in sales after its unpaid exposure in “E.T.”. But perhaps the best example of this is Wilson Sporting Goods, who still sells replicas of the blood-stained Wilson the Volleyball from “Cast Away” 20 years after it aired. Read full article here

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