The Colorful History Of Haribo Goldbears, The World’s First Gummy Bears

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Haribo gummy candies owe their popularity to the Riegel family embracing innovation and having a strong grasp of business. Haribo’s founder, Hans Riegel, knew that candy was all about appearance and taste. Riegel first established a foothold as a candy entrepreneur by perfecting his gummy bears with the latest confectionary flavour and colour technology. When his sons took over in 1945, they boosted the company’s popularity even more by being one of the first to advertise on television, a new marketing tool at the time. Read full article here

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