Haribo gummy candies owe their popularity to the Riegel family embracing innovation and having a strong grasp of business. Haribo’s founder, Hans Riegel, knew that candy was all about appearance and taste. Riegel first established a foothold as a candy entrepreneur by perfecting his gummy bears with the latest confectionary flavour and colour technology. When his sons took over in 1945, they boosted the company’s popularity even more by being one of the first to advertise on television, a new marketing tool at the time. Read full article here
Research
Improving media literacy could boost trust towards the news, IMPRESS report suggests
The UK media is regulated by the likes of IPSO and Ofcom. The report by press regulator IMPRESS highlights the link between low levels of media literacy and trust in the news. The study found that three quarters of those who did not know if journalists were regulated did not trust the news. It suggests that improving media literacy is one way to stem the erosion of trust, and shows that audiences have an appetite for information on news processes. Stakeholders need to collaborate in order to rebuild trust in the news, and independent media is well placed to do this. Read full article here
Merv
February 1, 2023
