The Business Of Hype

The use of hype as a marketing strategy has become the norm. There was a time when excitement was purposefully employed, but everything now appears to be dependent on hype, regardless of the company or product. Walmart, for instance, releases limited-edition toothpaste. It is believed that the hype business exploits our fundamental human nature; “exclusive” deals trigger our so-called reptile brain. “At what point will the hype eat itself when we’re so used to being battered with drops and collabs and special editions that nothing feels so special anymore?” Read full article here


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