“The real challenge in a product-focused company is finding the right problem to solve, and identifying a product design that actually solves it.” The best product managers are not those who develop ideas all day long (regardless of their quality); it’s those that know how to test out the feasibility of these ideas. To do this, product managers must be able to turn ideas into testable hypotheses, establish clear rejection criteria, and test them as objectively as possible. Read full article here
