Study Shows How Language Can Drive Closer Academic And Industry Partnerships

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How do you woo an academic? Many small and medium-sized enterprises (SMEs) that want to entice academics to go into a contract research partnership with them should learn to use the right language; research has found that academics make faster decisions and accept more proposals when the language used in negotiation is industry-specific. So, it’s important for SMEs to learn how to write properly if they want to have valuable knowledge and insight on their side. Read full article here

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