This article shows that size matters when it comes to choosing products – but it matters in different ways. If your product is low-tech, people will judge it as higher quality if it’s from a small company. If your product is high-tech, people will judge it as higher quality if it’s from a big company. So, when it comes to marketing your product, consider how your company size fits with the type of product you’re offering. Read full article here
Research
Improving media literacy could boost trust towards the news, IMPRESS report suggests
The UK media is regulated by the likes of IPSO and Ofcom. The report by press regulator IMPRESS highlights the link between low levels of media literacy and trust in the news. The study found that three quarters of those who did not know if journalists were regulated did not trust the news. It suggests that improving media literacy is one way to stem the erosion of trust, and shows that audiences have an appetite for information on news processes. Stakeholders need to collaborate in order to rebuild trust in the news, and independent media is well placed to do this. Read full article here
Merv
February 1, 2023
