Second Life’s Mistakes Should Inform Today’s Metaverse

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The concept of metaverses is not new; prior to Facebook’s Meta, there was Fortnite, Roblox, and Second Life. Despite being nearly two decades old, Second Life is still buzzing with user activity daily. One of the problems with creating a metaverse is building communities that feel compelled to stay on the platform. Early on, Second Life’s creators integrated with the community and set its tone, focusing on serendipity, free-form engagement, and creativity. It seems Facebook failed to do the same because Meta is struggling to retain its users. Read full article here

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