The obsession of the Manual on Uniform Traffic Control Devices for Streets and Highways is rooted in the pursuit of safety, but it seems to be doing the opposite. Uniform signs and crosswalks make it easy for drivers to recognise them at a glance, allowing high-speed driving. Instead, suppose we were to foster creativity in colour and design. In that case, drivers may end up going slower to understand what they’re looking at, leading to fewer chances of traffic accidents. Read full article here
