Pink Tax Pushes Prices Up Nearly 13%

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The price disparity between men’s and women’s razors in supermarkets is an example of the pink tax at work. The pink tax is not a real tax, but is gender-based pricing discrimination; it’s the phenomenon where products marketed towards women are more expensive than identical products marketed towards men. It’s most often seen in the personal hygiene aisle, where female-targeted products can be as much as 13% more expensive than their male-targeted counterparts. Read full article here

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