Philly Fashion Brand Wants You To Plant Your Underwear For Soil Health

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“Soil Your Underwear” is a campaign by the Philadelphia fashion brand The Big Favorite that sounds gross but is actually a cool experiment. It urges people and their kids to bury 100% cotton underwear in their gardens and check back on it in 60 days. It’s a way to test soil health. How? Made of cellulose, cotton is an appetising feast for the many microbes living in nutrient-rich soil. The state of decomposition of the underwear tells a story; if it’s well-decomposed, your soil is healthy! Read full article here

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