Overcoming Fair-Trade Products’ Price Disadvantage With Clever Pricing Decisions

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Sustainable products have an ironic dilemma; they’re more expensive because of their benefits, but their prices are turning away people who want to buy them for those benefits. Partitioned pricing could help! It divides the price of a fair-trade product into the cost of producing it and the cost of the benefits that come with it. Think of a banana’s price, and then the extra you pay to ensure the farmers who grew it get fairly compensated. Partitioned pricing separates these costs, so people see the benefits they’re paying for. Read full article here

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Show off that you’re a small company

This article shows that size matters when it comes to choosing products – but it matters in different ways. If your product is low-tech, people will judge it as higher quality if it’s from a small company. If your product is high-tech, people will judge it as higher quality if it’s from a big company. So, when it comes to marketing your product, consider how your company size fits with the type of product you’re offering. Read full article here


Homeland Security Theater

The Department of Homeland Security believes aesthetics can help protect democracy from bots and other manipulators of information. However, despite their earnestness, the graphic novels produced by CISA lack the nuance to train citizens to be critical readers of the information they consume, leaving them vulnerable to disinformation. On the other hand, Lorenzetti’s “The Allegory of Good and Bad Government” is an example of an aesthetic encounter that successfully encourages us to fear security itself and develop our critical reading skills to help safeguard our democracy. Read full article here

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