Overcoming Fair-Trade Products’ Price Disadvantage With Clever Pricing Decisions

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Sustainable products have an ironic dilemma; they’re more expensive because of their benefits, but their prices are turning away people who want to buy them for those benefits. Partitioned pricing could help! It divides the price of a fair-trade product into the cost of producing it and the cost of the benefits that come with it. Think of a banana’s price, and then the extra you pay to ensure the farmers who grew it get fairly compensated. Partitioned pricing separates these costs, so people see the benefits they’re paying for. Read full article here

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