Sustainable products have an ironic dilemma; they’re more expensive because of their benefits, but their prices are turning away people who want to buy them for those benefits. Partitioned pricing could help! It divides the price of a fair-trade product into the cost of producing it and the cost of the benefits that come with it. Think of a banana’s price, and then the extra you pay to ensure the farmers who grew it get fairly compensated. Partitioned pricing separates these costs, so people see the benefits they’re paying for. Read full article here
Economics
Show off that you’re a small company
This article shows that size matters when it comes to choosing products – but it matters in different ways. If your product is low-tech, people will judge it as higher quality if it’s from a small company. If your product is high-tech, people will judge it as higher quality if it’s from a big company. So, when it comes to marketing your product, consider how your company size fits with the type of product you’re offering. Read full article here