Like Champagne, Parmigiano Reggiano is no ordinary parmesan; it is a very specific label bestowed only to cheeses that meet the Parmigiano Reggiano Consortium’s strict standards. The consortium hopes to solve the problem of fraudulent parmesan through technology — specifically, microchips in food-safe casein labels. The microchips create a digital twin of the individual wheels of cheese on the blockchain, proving their authenticity. They will be testing this new tech with 100,000 Parmigiano Reggiano wheels in the second quarter of 2022. Read full article here
Research
Improving media literacy could boost trust towards the news, IMPRESS report suggests
The UK media is regulated by the likes of IPSO and Ofcom. The report by press regulator IMPRESS highlights the link between low levels of media literacy and trust in the news. The study found that three quarters of those who did not know if journalists were regulated did not trust the news. It suggests that improving media literacy is one way to stem the erosion of trust, and shows that audiences have an appetite for information on news processes. Stakeholders need to collaborate in order to rebuild trust in the news, and independent media is well placed to do this. Read full article here
Merv
February 1, 2023
