Netflix’s foray into the world of advertising has not been as successful as initially hoped, with advertisers having to take back money due to the streaming service’s inability to deliver on its guarantees. The issue has been attributed to the rapid launch of the ad-supported tier, as well as a lack of marketing push to promote it. Despite this, Netflix is still seeking ad deals, although advertisers are using the slow start to haggle for a further price reduction. Read full article here
Societal Issues
To curb drug deaths, communities turn to Reddit, texts and wastewater
With drug overdose deaths on the rise, authorities are attempting to curb the epidemic by tracking and sharing information in real time. In one unique effort, a nonprofit in New York City is using drug-testing equipment and stamping or marking habits of dealers to identify drug batches that may endanger users. Other approaches are also being used, such as monitoring drug-related chatter on Reddit and analyzing local wastewater for opioid and other drug levels. With the combination of these efforts, researchers hope to put a dent in the opioid crisis and reduce overdose deaths. Read full article here
Merv
June 1, 2023
