Netflix’s foray into the world of advertising has not been as successful as initially hoped, with advertisers having to take back money due to the streaming service’s inability to deliver on its guarantees. The issue has been attributed to the rapid launch of the ad-supported tier, as well as a lack of marketing push to promote it. Despite this, Netflix is still seeking ad deals, although advertisers are using the slow start to haggle for a further price reduction. Read full article here
Why Do Modern Pop Songs Have So Many Credited Writers?
The music industry has changed dramatically over the last few decades – with the number of songwriters credited on number one hits more than doubling. This is due to a combination of factors, including money, the computer and a changing definition of what songwriting is. For example, if The Beatles’ classic “I Feel Fine” was released today, it would likely have four writers credited instead of two, due to the influence of producers, samples and interpolations. With the rise of lawsuits, artists now preemptively add songwriter credits to their songs, even if the similarities between their song and the source material are coincidental. It all goes to show that the music industry is becoming more complex and competitive. Read full article here