The word “natural” is a powerful word that assures people of a product’s safety, even when the product is unsafe, and conversely makes a synthetic product less appealing. In the COVID-19 pandemic, this has led to people rejecting vaccination for the disease. To combat this, Sofia Deleniv, Dan Ariely, and Kelly Peters propose that this fallacy can be used to make vaccines more appealing by saying that they can “stimulate your natural immune response”. Read full article here
Technology
The First Solar-Powered Car Comes at a Hot Price
The Lightyear O is a revolutionary electric car powered by the sun. Developed by a Dutch startup, the four-door sedan has over 50 square feet of solar panels on its roof and hood, generating up to 43 miles of energy a day. With production now underway in Finland, the car does come with a hefty price tag at $262,000, but the company hopes to introduce a more affordable version, the Lightyear 2, by 2025. Read full article here