What’s the difference between an “influencer” and a “creator”? According to Sophie Bishop, they’re two sides of the same coin, but what term is used depends on what the user wants to convey. The term “influencer” has negative connotations. It’s associated with inauthenticity, and as a result many content producers don’t use it to avoid alienating their audience. For similar reasons, social media platforms prefer the term “creator” – perhaps to obscure their less appealing motives.
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Oddities
Why Do Modern Pop Songs Have So Many Credited Writers?
The music industry has changed dramatically over the last few decades – with the number of songwriters credited on number one hits more than doubling. This is due to a combination of factors, including money, the computer and a changing definition of what songwriting is. For example, if The Beatles’ classic “I Feel Fine” was released today, it would likely have four writers credited instead of two, due to the influence of producers, samples and interpolations. With the rise of lawsuits, artists now preemptively add songwriter credits to their songs, even if the similarities between their song and the source material are coincidental. It all goes to show that the music industry is becoming more complex and competitive. Read full article here
Merv
March 29, 2023
