Want to make your ads more memorable? Start using metaphors! In a recent study, researchers found that people were 24% more likely to remember a metaphorical ad after a week of seeing it. In fact, the left hippocampus region of their brains, which is associated with memory, had higher activity when recalling metaphorical or emotional ads. So, next time you’re creating an ad, think about how you can connect it to something else in a relevant and meaningful way to help people remember it better. Read full article here
Technology
The First Solar-Powered Car Comes at a Hot Price
The Lightyear O is a revolutionary electric car powered by the sun. Developed by a Dutch startup, the four-door sedan has over 50 square feet of solar panels on its roof and hood, generating up to 43 miles of energy a day. With production now underway in Finland, the car does come with a hefty price tag at $262,000, but the company hopes to introduce a more affordable version, the Lightyear 2, by 2025. Read full article here
Merv
January 27, 2023
