Metaphors make your ads more memorable

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Want to make your ads more memorable? Start using metaphors! In a recent study, researchers found that people were 24% more likely to remember a metaphorical ad after a week of seeing it. In fact, the left hippocampus region of their brains, which is associated with memory, had higher activity when recalling metaphorical or emotional ads. So, next time you’re creating an ad, think about how you can connect it to something else in a relevant and meaningful way to help people remember it better. Read full article here

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