Live Shopping Is The Next Big Thing

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In today’s retail landscape, brands are known to employ influencers to reach key demographics. More recently, live shopping has increased in popularity, with the author forecasting it as a possible future for e-commerce. Live selling is a bridge that enhances purchasing: when watching a hosted demo of a product from the seller’s home, sellers take consumers on a more comfortable journey, giving them a narrative that incorporates the product. Seeing a hosted demo of a product is thought to also enhance a consumer’s sense of reliability. Read full article here

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