In today’s retail landscape, brands are known to employ influencers to reach key demographics. More recently, live shopping has increased in popularity, with the author forecasting it as a possible future for e-commerce. Live selling is a bridge that enhances purchasing: when watching a hosted demo of a product from the seller’s home, sellers take consumers on a more comfortable journey, giving them a narrative that incorporates the product. Seeing a hosted demo of a product is thought to also enhance a consumer’s sense of reliability. Read full article here
Science
An Eerie Poisonous Fog
If you’re visiting a farm, keep an eye out for an ominous-looking bronze fog. Nitrogen tetroxide, a red-orange gas, is made by certain bacteria during fermentation when oxygen is lacking in the crop. The lack of oxygen causes the bacteria to use the nitrate within the crops, which then produces nitrogen tetroxide. Inhalation of the gas is known to cause permanent lung damage or kill people and livestock. To prevent this, farmers have started performing nitrate tests after four weeks of fermentation. Read full article here
Merv
November 30, 2022
