Invent ‘Special Days’ to launch promotions

Boxing Day and Black Friday do not have to be a business’s two busiest shopping days. Discounts offered on uncommon sale days (“World Cotton Day: 25% off all cotton items today only”) encourage individuals to purchase more than if the same discount were offered on a regular day. These out-of-the-ordinary discount days must be distinct and innovative while remaining consistent with the brand; if the day is crowded, a deal will struggle to stand out. It is hypothesised that associating meaning with the discount aids in rationalising the purchase. Read full article here

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