Boxing Day and Black Friday do not have to be a business’s two busiest shopping days. Discounts offered on uncommon sale days (“World Cotton Day: 25% off all cotton items today only”) encourage individuals to purchase more than if the same discount were offered on a regular day. These out-of-the-ordinary discount days must be distinct and innovative while remaining consistent with the brand; if the day is crowded, a deal will struggle to stand out. It is hypothesised that associating meaning with the discount aids in rationalising the purchase. Read full article here
Why Do Modern Pop Songs Have So Many Credited Writers?
The music industry has changed dramatically over the last few decades – with the number of songwriters credited on number one hits more than doubling. This is due to a combination of factors, including money, the computer and a changing definition of what songwriting is. For example, if The Beatles’ classic “I Feel Fine” was released today, it would likely have four writers credited instead of two, due to the influence of producers, samples and interpolations. With the rise of lawsuits, artists now preemptively add songwriter credits to their songs, even if the similarities between their song and the source material are coincidental. It all goes to show that the music industry is becoming more complex and competitive. Read full article here