In Mapping Mistakes, A Window To The Inner Mind

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Lapses are moments when we make what look like wrong decisions despite having all the necessary information. While scientists used to think this was because the brain sometimes becomes disinterested, it’s been suggested that lapses might also be tied to uncertainty and exploration. Experiments on mice show that mice had fewer lapses when they expected a reward, but had more when the chance of reward was lower. So, animals (including people) might have more lapses because our brains are exploring new strategies when there are lower stakes involved. Read full article here

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Health

Electrical Muscle Stimulation Takes The Work Out Of Your Workouts

Growing stronger and losing weight without putting in the effort seems like a fairytale, right? Electrical muscle stimulation might make the dream come true. During EMS, a full-body suit sends out electric charges that stimulate your muscles as if you’ve actually worked out. Older people, in particular, are reaping the benefits. Since they can’t do traditional strength training anymore, EMS is a viable alternative that keeps them healthy and strong. Some evidence suggests that the benefits go beyond strength training; EMS seems to promote cell growth and slow down the ageing process! Read full article here

Business

Billboards, Mailers And Guerilla Tactics: How Old-School Marketing Is Making A Comeback

Billboards make a lasting impact on the general public, more than most digital advertising options. As a result, they’re making a comeback! One company has gone beyond returning to the tried-and-tested marketing medium. Blip blends the impact of a billboard with the digital age. It shows a rotating selection of ads in major cities through their large displays. Best of all, companies can see an estimated impact before they commit; Blip calculates the estimated impressions based on the ad’s frequency, length, and crowd size. Read full article here

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