The key to grabbing readers’ attention and enticing them to respond is to write clear and precise emails. On Google’s blog, Gmail experts share some writing tips that could help prevent your emails from getting ignored. The post includes sample emails, feedback from experts, and revised versions so you can easily see the difference. Experts suggest, for example, using an email scheduler so you can set the appropriate day when the emails will be sent out. They also suggest giving options for responding, like voice calls or online forms. Read full article here
Research
Improving media literacy could boost trust towards the news, IMPRESS report suggests
The UK media is regulated by the likes of IPSO and Ofcom. The report by press regulator IMPRESS highlights the link between low levels of media literacy and trust in the news. The study found that three quarters of those who did not know if journalists were regulated did not trust the news. It suggests that improving media literacy is one way to stem the erosion of trust, and shows that audiences have an appetite for information on news processes. Stakeholders need to collaborate in order to rebuild trust in the news, and independent media is well placed to do this. Read full article here
Merv
February 1, 2023
