Made to be disposable, the paper dress was a fad that swept America in the latter half of the ‘60s, turning people into walking billboards. Companies were quick to jump on this trend as a form of advertising. Campbell Soup was one of them; they used Andy Warhol’s iconic artwork of their product as the print for their “Souper Dress”. Another component of their marketing was that customers could get their own Souper Dress by mailing in two different Campbell’s vegetable soup labels (alongside 1 USD). Read full article here
Research
Improving media literacy could boost trust towards the news, IMPRESS report suggests
The UK media is regulated by the likes of IPSO and Ofcom. The report by press regulator IMPRESS highlights the link between low levels of media literacy and trust in the news. The study found that three quarters of those who did not know if journalists were regulated did not trust the news. It suggests that improving media literacy is one way to stem the erosion of trust, and shows that audiences have an appetite for information on news processes. Stakeholders need to collaborate in order to rebuild trust in the news, and independent media is well placed to do this. Read full article here
Merv
February 1, 2023
